• Apparel

    Rapala Tournament Shirts

    You can fish all day in comfort with the new Rapala Tournament Fishing Jerseys. These quick drying, 100% polyester shirts make a day on the water comfortable, and have a UPF 30+ sun protection rating to protect you and your kids from the sun’s harmful rays. These jerseys are available in adults’ sizes small to XXXL and…

  • Lures, Tackle

    Storm Trick Tail Minnow

    A great choice for classic, soft jerkbait-style fishing, the Storm 360GT° Coastal Trick Tail Minnow rigged on a worm hook will glide and change direction like a fleeing baitfish. On the pause, the Trick Tail’s whole body rocks and its tail wiggles as it descends. You can remove the tail webbing to increase the amount…

  • Lures, Tackle

    Storm Coastal Manta Tail

    The Storm 360GT° Coastal Manta Tail has a baitfish profile with a lively tapered tail, and it has a slow rocking action on the fall. You can rig the 360GT Coastal Manta Tail with a weighted worm hook and give it some twitches to make it change direction like a panicked baitfish. Stop the retrieve and…

  • Lures, Tackle

    Rapala Max Rap Walk’n Roll 1

    The ‘do-all’ topwater bait, Max Rap Walk’N Roll spits, bobs, skitters, and slides across the surface in all conditions. The Walk’N Roll lure is weighted for maximum casting distance and ultimate stability in bad weather and rough conditions. Under a steady retrieve the Max Rap Walk’N Roll spits and rolls from side-to-side, and twitching and pausing…

  • Accessories, Tackle

    New Rapala knife and scissors

    Two of the latest releases from Rapala are the RCD 5” Folding Knife and the RCD Retractable Line Scissors. The RCD 5” folding knife conveniently folds in half to safely secure and protect the hand-ground stainless steel blade when not in use. The easy release lock-back design fixes the blades safely in place when being used,…

  • Lures, Tackle

    Revamped Celta

    Back by popular demand is the world’s most famous trout spinning lure, the Rublex Celta. The Celta has been retooled, and is now stronger than ever before. Of course, it still offers the legendary fish-attracting butterfly spinning action that has enticed thousands of rainbow and brown trout captures worldwide. The Celta has an inbuilt, anti-line twist system…

  • Reels, Tackle

    Rapala BC400

    The new Rapala BC400 is the ultimate all-round oversized baitcast reel. Whether you are casting large swimbaits for Murray cod and barramundi, or slow pitch jigging reefs for demersal species, the BC400 is the ultimate crossover reel. It also features six ball bearings and a large over-sized handle, and the 6.3:1 gear ratio allows the angler…

  • Lures, Tackle

    Storm 360GT Coastal Shrimp

    The new Storm 360GT Coastal Shrimp offers anglers a deadly lifelike prawn presentation. Its realistic legs swim and kick on the fall sending out natural vibrations, while the flat bottom design keeps the bait upright when resting on bottom. Combining a segmented body, slotted belly and back slots not only allows for seamless rigging, it…

  • Line, Tackle

    Sufix 131 G-CORE

    The new Sufix 131 G-CORE is a 12-carrier braided line with an additional GORE Performance Fiber. These 13 fibres combine to guarantee a strong construction with no weak points, delivering reliability during casting, strikes and fighting action. The single strand of GORE Performance Fiber is surrounded by 12 precision braided HMPE fibres, and this results in…

  • Line, Tackle

    Sufix X8 braid

    The new X8 braid from Sufix is an 8-carrier braid constructed of thin HMPE Japanese fibres. It’s a super strong, thin braided line that has high abrasion resistance and superb knot and shock strength. This soft and silky smooth line has low friction through the rod guides, resulting in silent performance and long, accurate casts. R8 precision braiding technology with a high tension weaving process results in a…

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