• Apparel

    Costa Half Moon

    You’ll look like a maverick in Costa’s Half Moon sunglasses, a USA West Coast inspired beach style that rides the mystique of epic ocean swells. This model is available in Shiny Black and Tiger Shark as tributes to the icy water, huge swells and some of the largest sharks in the world that frequent Half Moon…

  • Lures, Tackle

    New Storm spinnerbaits

    Storm Fishing has launched three new spinnerbaits developed for Aussie species. First off the rank is the new TI-1 spinnerbait featuring an indestructible titanium wire construction. This delivers a stronger and tougher spinnerbait, while still having the flexibility and vibration of its less durable competitors. You can twist, bend and flex the TI-1 any way you…

  • Lures, Tackle

    Shadow Rap 3X

    The Rapala Shadow Rap has received an Australian upgrade. No other fishery demands more of its equipment, and anglers fishing for iconic species like barra demand a lure that can be fished straight out of the packet with no upgrades needed. The new Rapala Shadow Rap 3X and Shadow Rap Shad 3X feature upgraded VMC Coastal…

  • Lures, Tackle

    Storm RIP Seeker Jerk

    The big bait trend is showing no signs of slowing down anytime soon. Anglers chasing XOS Murray cod and barramundi for the past few seasons have been living the ‘bigger is better’ lifestyle to the extreme. This year, international lure brand Storm will unveil two new big baits aimed at Murray cod and barramundi in…

  • Lures, Tackle

    Rapala XRap Magnum 40

    Monsters lurk in the deep, and now you’re going to have a new lure that will go down there and meet them face to face, as Rapala introduce the XRap Magnum 40 to their incredibly popular XRMAG range of high speed trolling minnows. If you’ve ever thrown some lures behind the boat looking for a mackerel,…

  • Lures

    Rapala Husky Magnum 25

    There’s something about trolling out in the deep blue for speedsters like mackerel, tuna and wahoo. There’s also few lure companies more versed in the technique than Rapala. Now Rapala is extending its line of Husky Magnum trolling lures by introducing the Husky Magnum 25. A larger version of the Husky Magnum 15, the new…

  • Lures

    Williamson Soft Tremor

    A lure brand that’s synonymous with offshore fishing, Williamson is looking to extend the soft vibe category into the deep blue. Their new, oversized soft plastic vibration-style bait, called the Soft Tremor, is suitable for trolling for finicky pelagic species such as southern bluefin tuna. Measuring 160mm and weighing a hefty 165g, the Williamson Soft…

  • Lures, Videos

    Storm Arashi Vibe

    Storm have raised the bar in the vibe market, with the new Arashi Vibe. Sporting a very handy moving tow point, where the tow point can slide depending on the lure’s movement, this vibe is incredibly versatile. Being so versatile, they are perfect for both vertical jigging and casting applications. They give off fantastic vibrations…

2016 AFTA Trade Show

Check out these videos to go behind the scenes at the 2016 AFTA Tackle Trade Show – the premier event in the tackle industry calendar!


Episode 1

Episode 2

Episode 3

Episode 4

Episode 5

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