• Lures, Tackle

    New Rapala 3X colour

    Rapala has added a new colour to the Shadow Rap 3X range: ROL (live roach). It’s available in the 3X, 3X Deep, Shad 3X and Shad 3X Deep models. The 11cm suspending Shadow Rap 3X makes tight turns when twitched, turns to look back and then settles to a head down position with a quiver…

  • Lures, Tackle

    Rapala Rip Stop

    The new Rapala Rip Stop is described as ‘fast ripping – hard stopping’. Its unique boot tail design acts as a break when paused, and when the lure stops it perfectly suspends, triggering the bite. The one-of-a-kind tail design generates a fast-ripping and flashing swimbait action. The unique body style lessens forward travel after each…

  • Lures, Tackle

    Rapala X-Rap Mag Cast

    Built heavy and aerodynamic for extreme casting distances, the new Rapala X-Rap Magnum Cast delivers even in the most demanding saltwater fishing conditions. Heavy-duty construction ensures that the X-Rap Magnum Cast stands up to the strongest of saltwater beasts. Featuring a perfectly balanced swimming action for fast retrieves, it will run straight even with the…

  • Lures, Tackle

    Storm Arashi Glide Bait

    Engineered to achieve the perfect lifelike swimming action, the Storm Arashi Glide Bait lets you take advantage of one of the hottest, most effective techniques for targeting trophy flathead, mulloway, barra and Murray cod. The Arashi Glide Bait is very responsive, with an exaggerated swimming action that flows from side to side with every turn…

  • Lures, Tackle

    X-Rap Magnum Prey

    The Rapala X-Rap Magnum Prey is a compact, long cast stickbait that works with a variety of techniques, from sub-surface sweeps to skipping on top – just add a boiling school of pelagics, cast and repeat. This lure is weighted extra heavy for extreme casting distances, and features a darting baitfish action. It’s an ideal…

  • Lures, Tackle

    Rapala RipStop Deep

    The new Rapala RipStop Deep tail design creates a fast ripping, hard stopping, flashing swimbait action. The RipStop Deep’s forward motion stops on a dime, with a subtle shimmy before coming to a rest. Then it ever-so-slightly lifts its head with a super slow rise. You just cast and wind, wind and stop, twitch, rip…

  • Apparel

    Rapala Tournament Shirts

    You can fish all day in comfort with the new Rapala Tournament Fishing Jerseys. These quick drying, 100% polyester shirts make a day on the water comfortable, and have a UPF 30+ sun protection rating to protect you and your kids from the sun’s harmful rays. These jerseys are available in adults’ sizes small to XXXL and…

  • Lures, Tackle

    Storm Trick Tail Minnow

    A great choice for classic, soft jerkbait-style fishing, the Storm 360GT° Coastal Trick Tail Minnow rigged on a worm hook will glide and change direction like a fleeing baitfish. On the pause, the Trick Tail’s whole body rocks and its tail wiggles as it descends. You can remove the tail webbing to increase the amount…

  • Lures, Tackle

    Storm Coastal Manta Tail

    The Storm 360GT° Coastal Manta Tail has a baitfish profile with a lively tapered tail, and it has a slow rocking action on the fall. You can rig the 360GT Coastal Manta Tail with a weighted worm hook and give it some twitches to make it change direction like a panicked baitfish. Stop the retrieve and…

  • Lures, Tackle

    Rapala Max Rap Walk’n Roll 1

    The ‘do-all’ topwater bait, Max Rap Walk’N Roll spits, bobs, skitters, and slides across the surface in all conditions. The Walk’N Roll lure is weighted for maximum casting distance and ultimate stability in bad weather and rough conditions. Under a steady retrieve the Max Rap Walk’N Roll spits and rolls from side-to-side, and twitching and pausing…

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