• Lures, Tackle

    Storm Arashi Glide Bait

    Engineered to achieve the perfect lifelike swimming action, the Storm Arashi Glide Bait lets you take advantage of one of the hottest, most effective techniques for targeting trophy flathead, mulloway, barra and Murray cod. The Arashi Glide Bait is very responsive, with an exaggerated swimming action that flows from side to side with every turn…

  • Lures, Tackle

    X-Rap Magnum Prey

    The Rapala X-Rap Magnum Prey is a compact, long cast stickbait that works with a variety of techniques, from sub-surface sweeps to skipping on top – just add a boiling school of pelagics, cast and repeat. This lure is weighted extra heavy for extreme casting distances, and features a darting baitfish action. It’s an ideal…

  • Lures, Tackle

    Rapala RipStop Deep

    The new Rapala RipStop Deep tail design creates a fast ripping, hard stopping, flashing swimbait action. The RipStop Deep’s forward motion stops on a dime, with a subtle shimmy before coming to a rest. Then it ever-so-slightly lifts its head with a super slow rise. You just cast and wind, wind and stop, twitch, rip…

  • Apparel

    Rapala Tournament Shirts

    You can fish all day in comfort with the new Rapala Tournament Fishing Jerseys. These quick drying, 100% polyester shirts make a day on the water comfortable, and have a UPF 30+ sun protection rating to protect you and your kids from the sun’s harmful rays. These jerseys are available in adults’ sizes small to XXXL and…

  • Lures, Tackle

    Storm Trick Tail Minnow

    A great choice for classic, soft jerkbait-style fishing, the Storm 360GT° Coastal Trick Tail Minnow rigged on a worm hook will glide and change direction like a fleeing baitfish. On the pause, the Trick Tail’s whole body rocks and its tail wiggles as it descends. You can remove the tail webbing to increase the amount…

  • Lures, Tackle

    Storm Coastal Manta Tail

    The Storm 360GT° Coastal Manta Tail has a baitfish profile with a lively tapered tail, and it has a slow rocking action on the fall. You can rig the 360GT Coastal Manta Tail with a weighted worm hook and give it some twitches to make it change direction like a panicked baitfish. Stop the retrieve and…

  • Lures, Tackle

    Rapala Max Rap Walk’n Roll 1

    The ‘do-all’ topwater bait, Max Rap Walk’N Roll spits, bobs, skitters, and slides across the surface in all conditions. The Walk’N Roll lure is weighted for maximum casting distance and ultimate stability in bad weather and rough conditions. Under a steady retrieve the Max Rap Walk’N Roll spits and rolls from side-to-side, and twitching and pausing…

  • Accessories, Tackle

    New Rapala knife and scissors

    Two of the latest releases from Rapala are the RCD 5” Folding Knife and the RCD Retractable Line Scissors. The RCD 5” folding knife conveniently folds in half to safely secure and protect the hand-ground stainless steel blade when not in use. The easy release lock-back design fixes the blades safely in place when being used,…

  • Lures, Tackle

    Revamped Celta

    Back by popular demand is the world’s most famous trout spinning lure, the Rublex Celta. The Celta has been retooled, and is now stronger than ever before. Of course, it still offers the legendary fish-attracting butterfly spinning action that has enticed thousands of rainbow and brown trout captures worldwide. The Celta has an inbuilt, anti-line twist system…

  • Reels, Tackle

    Rapala BC400

    The new Rapala BC400 is the ultimate all-round oversized baitcast reel. Whether you are casting large swimbaits for Murray cod and barramundi, or slow pitch jigging reefs for demersal species, the BC400 is the ultimate crossover reel. It also features six ball bearings and a large over-sized handle, and the 6.3:1 gear ratio allows the angler…

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