• Lures, Tackle

    Atomic Hardz Slappa

    The Atomic Hardz is one of the most popular lure brands in Australia, and the new Slappa has recently arrived and has quickly proven itself on Murray cod up to 70cm and larger bass. The Atomic Slappa is a classic surface crawler designed to make maximum disturbance on the water. It is 90mm long and has…

  • Lures, Tackle

    New Atomic Metalz sizes

    Atomic Metalz were launched many years ago in a 35 and 40mm size. They immediately became a hit with bream and bass anglers, and were used effectively by some teams to win events where the fish were holding deep. The lure’s effectiveness is down to the careful design and the speed at which the blade works,…

  • Lures, Tackle

    Atomic Tims Prawn colour

    Prawns are a staple for feeding fish in all depths of water, and it makes sense that the Atomic Semi Hardz range adds a colour already present in the iconic Atomic Hardz range. Tims Prawn, a shrimp pattern, quickly became a go-to for anglers all over the country when it was introduced in the Hardz…

  • Lures, Tackle

    Atomic Hardz Vib 70

    Super tuned and super sized, the new 70mm Atomic Vib now sees the Atomic Hardz Vib range as the complete series, with three sizes (50, 60, and 70mm) making up this impressive range. Designed and tuned to swim straight and true all the time every time, the new 70mm model is a lure that can handle…

  • Lures, Tackle

    Atomic Hardz Vib 50

    The updated Atomic Vib is smaller than its 60mm cousin, making it the perfect new lure for freshwater and estuary fishing. The 50mm Vib is carefully balanced to move at all speeds for anglers who want the versatility to work in slow or fast waters. Inactive feeders such as yellowbelly and bass will go for it…

  • Rods, Videos

    Atomic Arrowz rods

    Designed in Australia for Australian species, Atomic Arrowz rods integrate advanced designs with the finest materials, including Fuji components and performance-focused, full-graphite blanks. This series has been designed for both bait and lure angling, and features three ranges: estuary, offshore and barra. The Estuary Series has four spin models. From the finesse special 70SUL designed…

  • Latest Gear, Lures

    Atomic Hardz – new colours

    Atomic Hardz have introduced three new spectacular colours into their range. These colours have been tested extensively by pro anglers around the country for different species in many different situations. Black Beauty has been designed specifically for the Atomic Vibs. This darker colour is perfect for natural specialists who chase those elusive native freshwater fish…

  • Lures

    Atomic 60mm vibe

    Atomic has released a 60mm Vibe in both rattle and silent versions. It’s available in all existing colours in Atomic range, plus some new colours as well – and these new colours will be spreading to all other Atomic lures soon. The goal for the designers was to develop a vibe that would work at…

  • Lures

    Atomic Hardz Shiner 100

    The Shiner range of lures in 45, 60, 75 and 85mm lengths has been well received since it launched several months ago with anglers chasing everything from bass through to barra finding a home for them in their tackle boxes. For anglers looking for a larger profile, we have now introduced a 100mm version in…

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